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Tuesday, 28 September 2010

Location Based Services & Security

It seems that more and more location based services are surfacing, jumping on the Social Media bandwagon.

Now, I'm not an old fuddy-duddy, and I can see how some of these services might be of use to businesses and potentially to individuals. I do however, have massive concerns over the privacy and security of these services.

Firstly, there is the physical security aspects. The information about where you are could be used to target you personally for malicious intent. This could range from mugging you as you leave a venue to burgling your home while you're out.

Then there are the issues of who has access to this information. There are various rules and laws which apply to data protection but under what jurisdiction are you accounts being managed? Who both from a staffing point of view and a company point of view has access to the information? Are your locations, movements and habits being observed, monitored and assessed for other reasons - some of these may be purely for targeted marketing but others could be for more insidious purposes?

I have been critical in the past of individuals who post on Twitter, Facebook and other social networking sites with too much detail about where they are and what they are doing. Now we have services specifically designed to post and collect this information.

The simple fact of the matter is that people will leave themselves open because there are multiple, complicated options on the security settings page - will every user truly understand them all? And how do you know all of your "friends" are the only ones viewing your information? It could be that their accounts have been compromised or that you have mistakenly added a "friend" who isn't who you think it is.

My philosophy is this - whatever you share on the internet, even just to "friends" you should consider it public domain. Don't tell anyone anything, say you are or have been anywhere, or opine about something you wouldn't want your mother, your boss or the rest of the world to know! That way, you can protect yourself, your identity and your information.




Thursday, 23 September 2010

Poll: Protecting sensitive business information....

Please help with our latest poll for SME Business Owners - Protecting sensitive business or customer information is vital to my business......Complete Poll