Social networking sites such as Facebook, professional networking sites like LinkedIn, and the various personal and professional blogging facilities, not to mention the micro-blogging sites like Twitter provide everyone with an opportunity to communicate with others with whom they have an affinity, voice their grievances and raise awareness of issues.
The problem for businesses and employers is when employees over-step the professional/social boundary.
If employees use social networking to make comments about the company, fellow employees, management or customers it can have a dire effect on business, perceptions and relationships both inside and external to the organisation.
Whilst many companies are aware of this and take some steps to mitigate the risk, it is often only done using a stick. The general approach appears to be to discipline anyone who oversteps the mark - even when those marks aren't clearly defined. This leads to further frustration and ultimately a breakdown in relations between employer and employee.
At Secure Thinking, we believe that this approach is wrong and have now decided to do something about it. We are therefore offering a new awareness service - Secure Thinking When Online - where we will come on site at your company, or other location, and present to your staff about the risks of online behaviour, why the rules exist and how to protect themselves in their everyday internet based activities.